Blazin Saunas - Marketing Dashboard

Ad Spend

$2,184.57

Leads

576

Cost/Lead (Meta)

$4.75

460 of 576 via Meta

Impressions

126,504

Clicks

5,530

CTR 4.37%

Reach

117,431

Opps Created

461

Pipeline $19,890

Revenue Collected

$27,570.01

7 payments received

Ad-Attributable Rev.

$22,643.01

82.1% of revenue · ROAS 10.36x

Outstanding Invoiced

$36,780.00

4 invoices unpaid

| CONVERSION FUNNEL — WHERE BUYERS DROP OFF

100% · top of funnel

↓ CTR (LINK) 4.37% benchmark 1.0–2.0%

↓ SUBMIT RATE 8.3% benchmark 30–60%

↓ OPP RATE 99.8% benchmark 80–100%

↓ CLOSE RATE 1.31% benchmark 1–3%

Impressions

126,504

Daily reach summed across all Meta ads · cold + warm audiences

Link ClicksABOVE

5,530

CTR 4.37% — well above Motion 2026 H&W 1.0–2.0% benchmark · hooks are landing

GHL Leads (Meta)WATCH

460

Submit Rate 8.3% well below 30–60% form-completion benchmark. Form has 9 fields incl. budget + financing questions — may be over-qualifying. Look at form drop-off vs link clicks.

Opps CreatedON TRACK

459

GHL auto-creates an opp per inbound lead — ~100% ratio is expected

Paid CustomersON TRACK

Close rate 1.31% sits inside 1–3% benchmark for high-ticket consumer goods · $3,774 avg deal

Ad RevenueON TRACK

$22,643

ROAS 10.36x · $49.22 revenue per Meta lead

All stages filtered to Meta-source GHL contacts. Submit Rate denominator is Meta-reported link clicks; instant-form completion is the most likely culprit when this comes in low — long forms over-qualify but also over-bounce.

Payments Received

Date	Contact	Source	Amount	Attribution
2026-05-19	Marty Felix	meta	$8,500.00	Ads
2026-05-13	Chad Rooney	meta	$5,243.00	Ads
2026-05-13	Hudson Mote	quickbooks	$4,927.00	Other
2026-05-21	mlholewis4	meta	$4,395.01	Ads
2026-05-13	Mike Guzman	Facebook	$2,500.00	Ads
2026-05-12	Jeff DaBell	meta	$2,000.00	Ads
2026-05-13	Daxton Byington	Facebook	$5.00	Ads

Ad-attributable = paying contact sourced from Facebook / meta.

Outstanding Invoices

Invoice	Name	Status	Amount Due
001006	Jason South - Air bnb saunas	sent	$15,890.00
1002	INV-1002	sent	$7,995.00
001007	One-Time Invoice	sent	$6,895.00
001005	New Invoice	sent	$6,000.00

Source	Count	%
meta	460	79.9%
Unknown	105	18.2%
quickbooks	11	1.9%

Status	Count	Pipeline $
Open	460	$14,695
Won	1	$5,195

Campaign	Spend	Impr.	Clicks	CTR	CPC
Blazin Saunas \| Lead Gen	$2,025.50	120,434	5,213	4.33%	$0.39
BS - Buyer Discovery - Copy	$159.07	6,070	317	5.22%	$0.50

Top 6 Ads by Spend

Ad	Spend	Impr.	Clicks	CTR	CPC
Brayden Warehouse	$1,947.69	117,514	5,087	4.33%	$0.38
Home + Wellness Stack - Copy	$159.07	6,070	317	5.22%	$0.50
The Best Upgrades	$44.35	1,614	73	4.52%	$0.61
The Right Sauna	$21.27	823	37	4.50%	$0.57
Sauna Carousel	$7.34	300	11	3.67%	$0.67
Static Testimonial	$4.85	183	5	2.73%	$0.97

| CREATIVE SCOREBOARD — Ad → Revenue

AD	CREATIVE	SPEND	CTR	LEADS	CPL	REVENUE	ROAS	STATUS
A	Brayden Warehouse Video · Lead Gen	$1,947.69	4.33%	498	$3.91	$20,138.01	10.34x	● WINNER
B	Home + Wellness Stack - Copy Video · Lead Gen	$159.07	5.22%	30	$5.30	—	—	● TESTING
C	The Best Upgrades Video · Lead Gen	$44.35	4.52%	5	$8.87	—	—	● TESTING
D	The Right Sauna Video · Lead Gen	$21.27	4.50%	3	$7.09	—	—	● LIVE
E	Sauna Carousel Video · Lead Gen	$7.34	3.67%	0	—	—	—	● STARVED
F	Static Testimonial Video · Lead Gen	$4.85	2.73%	0	—	—	—	● STARVED

Attribution: GHL paying contact email matched against Meta Lead Form submission email (first-touch). Pre-window leads can't be attributed and show under "Unattributed". · $2,505.00 in ad-attributable revenue from 2 customer(s) whose lead pre-dates the form-submission window — cannot pin to a specific creative.

🔥 Blazin Saunas — Marketing Dashboard

| CONVERSION FUNNEL — WHERE BUYERS DROP OFF

Daily Spend ($) vs Leads

Daily Clicks

Payments Received

Outstanding Invoices

Lead Sources

Opportunities by Status

Campaign Performance

Top 6 Ads by Spend

| CREATIVE SCOREBOARD — Ad → Revenue